Liquid Paper is an American brand of an internationally marketed Newell Rubbermaid company that sells correction fluids, correction pens, and correction tape. Mainly used to correct typing in the past, correction products now mostly include handwriting errors.
Video Liquid Paper
Brand history
In 1956, Bette Nesmith Graham, Michael Nesmith's mother of The Monkees, discovered the first corrective fluid in her kitchen. Working as a typist, he often makes a lot of mistakes and always tries to fix it. Starting with the base of tempera paint he mixed with a common kitchen blender, he called the liquid the result of "Mistake Out" and started giving his coworkers with a small bottle where the brand name was displayed.
In 1958, Graham founded the Mistake Out Company and continued to work from his kitchen (and finally garage) nights and weekends to produce small quantities of corrective bottles. He was fired from a typist's job as executive secretary at Texas Bank and Trust after he accidentally entered his company's name in his employer's letter. He then decided to devote all his time to Mistake Out.
Graham offered his correction fluid to IBM, who declined the offer (the company announced Correcting Selectric itself with an integrated appointment tape in 1973). In 1968, the product - now renamed Liquid Paper - was profitable, and in 1979 it was sold to Gillette Corporation for $ 47.5 million with royalties.
Maps Liquid Paper
Acquisitions
In 2000, Liquid Paper was acquired by Newell Rubbermaid. In some regions of the world, Liquid Paper is now supported by Papermate, a widely recognized stationery brand (also owned by Newell Rubbermaid).
Materials
List of current MSDS, Liquid Paper containing titanium dioxide, naphtha solvent, mineral spirits, resins, dispersants, and fragrances.
Liquid Paper was under scrutiny in the 1980s, due to concerns over sniffing recreational products. Organic solvent 1,1,1-trichloroethane is used as thinner in the product. Liquid paper using this thinner is considered toxic and carcinogenic, but further research shows that although the thinner used is toxic, there is no evidence of carcinogenicity. There have been a number of studies linking fatalities with trichloroethane contained in the correction fluid, including Liquid Paper.
In 1989, Gillette reformulated Liquid Paper so as not to use trichloroethane. This was done in response to a complaint under California Proposition 65.
See also
- Correction fluid
- Correction band
- Pentel
- Wite-Out
- Tipp-Ex
References
External links
- The official website of Newell Rubbermaid
- Caring for US websites
- Official Website
- Liquid Paper at inventor.about.com
Source of the article : Wikipedia
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